Case Study: TGI Friday’s — “Blenders: Blend Up the Fun!”

Role: Designer

Project Type: Beverage Advertising / Product Promotion

Goal: Create a vibrant, high energy visual campaign that highlights TGI Friday’s blended cocktail lineup through bold color, dynamic composition, and a fun, party driven tone.

Project Overview This conceptual ad promotes TGI Friday’s Blenders — a lineup of ready to serve frozen cocktails. The design uses bright color, reflections, and dynamic bottle arrangements to create a fun, refreshing, summer party vibe that aligns with the brand’s upbeat personality.

Problem Frozen cocktail promotions often rely on lifestyle photography or simple product shots. The challenge was to create a design that feels energetic, flavorful, and visually exciting — something that communicates “fun” instantly without needing people in the frame.

Solution I redesigned the ad using a retro modern hybrid style: • Clean flat vector reinterpretations of the five elements • Simplified bottle presentation with modern color blocking • A balanced grid that gives each element room to breathe • Updated copy that reinforces the “natural resources” theme • A refined Snapple brand tone that feels premium and intentional The headline — “Refresh your natural resources.” — remains the emotional anchor, now supported by a cleaner, more contemporary visual system.

Before / After • Shifted from lifestyle based cocktail ads to product driven fun • Used bright color and reflections to create visual energy • Added garnished glasses to reinforce flavor and freshness • Crafted a headline that communicates excitement and ease • Strengthened brand identity through logo placement and tone

Process I explored color palettes that evoke cold, refreshing drinks — landing on a bright blue gradient that feels crisp and inviting. The bottle lineup was arranged to create rhythm and movement, while the blended drinks add texture and flavor cues. The final composition blends product clarity with a fun, promotional vibe that fits TGI Friday’s brand.

Tools Photoshop Illustrator

Outcome The final pieces deliver a vibrant, energetic message that positions TGI Friday’s Blenders as the go to choice for easy, fun cocktails. The combination of bold color, dynamic composition, and flavorful imagery creates a memorable promotional piece.